Wordsmithy – Workshop for nature reporting & communication

Choosing the right words is not easy, especially when there is a lot at stake. Here you will find useful information and offers to help you convince others with your choice of words.

Use scientific findings from psychology, brain research, and linguistics to understand the brain and influence people.

Test the impact of your choice of words beforehand. Surveys, interviews, and text analyses will help you make informed decisions about what really works.

Choose your words strategically. This ensures long-term success and enables you to achieve your communication goals.

1. Communicating nature clearly

Words are important. Words have an impact. And words concern us all. We speak and think in words. If you want your words to have an impact, you need to give careful thought to your choice of words. After all, not every word evokes the same associations. It is important to be mindful of subtle differences here.

Want to report on biodiversity?

Natur-Reporting (TNFD)

Many see nature loss as part of corporate social responsibility. However, it is increasingly becoming a financial risk. When forests disappear or rivers become polluted, it costs a lot of money.

This is where the Taskforce on Nature-related Financial Disclosures (TNFD) comes in. It creates a framework for assessing and disclosing nature-related risks and opportunities.

Increasing relevance of nature reporting

In addition to climate change, biodiversity is becoming increasingly important for companies. This is reflected in the growing demand for information from regulators and investors. Here are a few examples:

  • The Kunming-Montreal Global Biodiversity Framework requires companies to report on nature (Goal 15).
  • The World Economic Forum (WEF) Global Risks Report 2025 shows that, after extreme weather, nature loss is ranked as the second-biggest long-term risk.
  • The European Standards (ESRS) refer to the TNFD’s LEAP method. LEAP stands for “Locate, Evaluate, Assess, Prepare” and is a methodology for assessing nature-related risks and opportunities.
  • The TNFD is relevant to the IFRS sustainability standards.

Useful tips for nature reporting

  1. Just get started. Initial steps such as a LEAP analysis can already make a big difference. Nature reporting can be expanded step by step.
  2. Use tools. There are helpful tools for assessing nature-related risks, including in the supply chain.
  3. Think locally, act globally. While CO₂ is a global phenomenon, biodiversity risks are local. Risks, dependencies, and impacts vary depending on location.
  4. Consider the financial implications. The move to financial metrics for nature risks is challenging. Even without figures in the first report, it is worth thinking about this early on. Initial approaches exist for damage costs in the event of natural hazards or for insurance.

Good Practice Handbook

Benchmark analysis of Swiss TNFD reports

Links to TNFD

Mapping TNFD to other standards

Useful tools for nature reporting

Biodiversity Footprint and Accounting

Knowledge for Nature Reporting

Transportation sector

Do you want to strengthen nature with language?

Word tools

Here you will find tools to help you create speeches and texts.

Words in thought

Here you will find our compact handbook on word choice.

 

Word star

The value star is intended to illustrate the connection between values and words.

 

Want to report on biodiversity?

Want to report on biodiversity?